About this programme
Programme overview
The Digital Marketing is an intensive, 18-week part-time program designed to take you from core marketing fundamentals to job readiness. You will begin by mastering essential marketing principles, building customer personas, analyzing funnels (AIDA), and tracking key metrics such as CAC, LTV, and ROAS. From there, you will dive into core acquisition channels, learning technical SEO audits, keyword research with Ahrefs/SEMrush, high-converting copywriting, content marketing strategies, and running live ad campaigns across Meta Ads Manager and Google Ads.
To ensure data-driven growth, you will configure Google Analytics 4 (GA4) properties, set up conversion tracking, and build custom dashboards to measure channel performance. The curriculum then incorporates cutting-edge modern tools through hands-on training in AI content generation, brand-safe prompt engineering, and automated A/B copy variants. You will also build automated email lifecycle workflows, lead scoring models, and dynamic nurture sequences using CRM platforms like HubSpot, complemented by AI-driven audience targeting and predictive budget reallocation.
Beyond theory, this course emphasizes real-world execution through tangible deliverables. Throughout the program, you will work on live projects including a technical SEO audit, published content assets, real ad spend campaigns, and an automated 5-email drip sequence. You will combine these efforts into two full-funnel capstone projects and publish a live case-study portfolio website that highlights your measurable campaign results to prospective employers or clients.
The program concludes with comprehensive career support to ensure you stand out in the job market. You will build an ATS-optimized resume, optimize your LinkedIn profile, and prepare for interviews through a bank of 40+ solved case studies and recorded mock sessions. Whether you are an aspiring marketer, business owner, or career switcher, this program gives you the exact practical experience and portfolio required to land a role or scale a business.
Curriculum
What you'll learn
The Marketing Funnel (AIDA)
Lesson 1: The Marketing Funnel (AIDA)Learning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 0 — Marketing Fundamentals & The FunnelWeek: 1Category: CoreLesson...
Customer Personas
Lesson 2: Customer PersonasLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 0 — Marketing Fundamentals & The FunnelWeek: 1Category: CoreLesson Descriptio...
Positioning & Messaging
Lesson 3: Positioning & MessagingLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 0 — Marketing Fundamentals & The FunnelWeek: 1Category: CoreLesson...
Channel Landscape Overview
Lesson 4: Channel Landscape OverviewLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 0 — Marketing Fundamentals & The FunnelWeek: 1Category: CoreLesson D...
Brand Voice & Tone
Lesson 5: Brand Voice & ToneLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 0 — Marketing Fundamentals & The FunnelWeek: 1Category: CoreLesson Descr...
Core KPIs – CAC, LTV & ROAS
Lesson 6: Core KPIs – CAC, LTV & ROASLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 0 — Marketing Fundamentals & The FunnelWeek: 1Category: CoreLes...
Create a One-Page Marketing Brief
Keyword Research Using Ahrefs & SEMrush
Lesson 1: Keyword Research Using Ahrefs & SEMrushLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 1 — Search Engine OptimizationWeek: 2Category: CoreLess...
On-Page SEO Fundamentals
Lesson 2: On-Page SEO FundamentalsLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 1 — Search Engine OptimizationWeek: 2Category: CoreLesson DescriptionThis...
Technical SEO Audits
Lesson 3: Technical SEO AuditsLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 1 — Search Engine OptimizationWeek: 3Category: CoreLesson DescriptionThis less...
Link Building Basics
Lesson 4: Link Building BasicsLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 1 — Search Engine OptimizationWeek: 3Category: CoreLesson DescriptionThis less...
Local SEO Optimization
Lesson 5: Local SEO OptimizationLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 1 — Search Engine OptimizationWeek: 3Category: CoreLesson DescriptionThis le...
Core Web Vitals & Website Performance
Lesson 6: Core Web Vitals & Website PerformanceLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 1 — Search Engine OptimizationWeek: 3Category: CoreLesson...
Technical SEO Audit & Keyword Mapping
Content Strategy & Calendars
Lesson 1: Content Strategy & CalendarsLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 2 — Content Marketing & CopywritingWeek: 4–5Category: CoreLess...
Long-Form Blog Writing
Lesson 2: Long-Form Blog WritingLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 2 — Content Marketing & CopywritingWeek: 4–5Category: CoreLesson Descrip...
Landing Page Copy
Lesson 3: Landing Page CopyLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 2 — Content Marketing & CopywritingWeek: 4–5Category: CoreLesson DescriptionT...
Email Copywriting
Lesson 4: Email CopywritingLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 2 — Content Marketing & CopywritingWeek: 4–5Category: CoreLesson DescriptionT...
Brand Style Guides
Lesson 5: Brand Style GuidesLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 2 — Content Marketing & CopywritingWeek: 4–5Category: CoreLesson Description...
Content Repurposing
Lesson 6: Content RepurposingLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 2 — Content Marketing & CopywritingWeek: 4–5Category: CoreLesson Descriptio...
Content Calendar & Content Creation
Organic Social Media Strategy
Lesson 1: Organic Social Media StrategyLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 3 — Social Media & Paid AdsWeek: 6Category: CoreLesson Descriptio...
Meta Ads Manager
Lesson 2: Meta Ads ManagerLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 3 — Social Media & Paid AdsWeek: 6Category: CoreLesson DescriptionThis lesson...
Google Ads (Search & Display)
Lesson 3: Google Ads (Search & Display)Learning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 3 — Social Media & Paid AdsWeek: 6Category: CoreLesson Descri...
Audience Targeting & Segmentation
Lesson 4: Audience Targeting & SegmentationLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 3 — Social Media & Paid AdsWeek: 7Category: CoreLesson De...
Ad Creative & Copy Testing
Lesson 5: Ad Creative & Copy TestingLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 3 — Social Media & Paid AdsWeek: 7Category: CoreLesson Descripti...
Budget Pacing & Bidding Strategies
Lesson 6: Budget Pacing & Bidding StrategiesLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 3 — Social Media & Paid AdsWeek: 7Category: CoreLesson D...
Live Meta Ads or Google Ads Campaign
GA4 Setup & Events
Lesson 1: GA4 Setup & EventsLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 4 — Analytics with GA4Week: 8Category: CoreLesson DescriptionThis lesson int...
Conversion Tracking
Lesson 2: Conversion TrackingLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 4 — Analytics with GA4Week: 8Category: CoreLesson DescriptionThis lesson focuse...
UTM Parameters
Lesson 3: UTM ParametersLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 4 — Analytics with GA4Week: 8Category: CoreLesson DescriptionThis lesson introduces...
Attribution Models
Lesson 4: Attribution ModelsLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 4 — Analytics with GA4Week: 8Category: CoreLesson DescriptionThis lesson explore...
Custom Reports & Explorations
Lesson 5: Custom Reports & ExplorationsLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 4 — Analytics with GA4Week: 8Category: CoreLesson DescriptionThis...
GA4 Configuration & Funnel Analytics Dashboard
Prompt Engineering for Marketing Copy
Lesson 1: Prompt Engineering for Marketing CopyLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 5 — AI Content Generation & Prompt EngineeringWeek: 9–10C...
AI Image & Video Generation
Lesson 2: AI Image & Video GenerationLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 5 — AI Content Generation & Prompt EngineeringWeek: 9–10Categor...
Brand-Safe AI Workflows
Lesson 3: Brand-Safe AI WorkflowsLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 5 — AI Content Generation & Prompt EngineeringWeek: 9–10Category: AILes...
AI-Generated A/B Copy Variants
Lesson 4: AI-Generated A/B Copy VariantsLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 5 — AI Content Generation & Prompt EngineeringWeek: 9–10Category...
Editing & Fact-Checking AI Output
Lesson 5: Editing & Fact-Checking AI OutputLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 5 — AI Content Generation & Prompt EngineeringWeek: 9–10C...
AI Disclosure & Content Policy
Lesson 6: AI Disclosure & Content PolicyLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 5 — AI Content Generation & Prompt EngineeringWeek: 9–10Cate...
AI-Assisted Campaign Asset Pack
HubSpot CRM & Workflows
Lesson 1: HubSpot CRM & WorkflowsLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 6 — Marketing Automation PlatformsWeek: 11–12Category: AILesson Descrip...
Email Lifecycle Sequences
Lesson 2: Email Lifecycle SequencesLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 6 — Marketing Automation PlatformsWeek: 11–12Category: AILesson Descripti...
Lead Scoring
Lesson 3: Lead ScoringLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 6 — Marketing Automation PlatformsWeek: 11–12Category: AILesson DescriptionThis lesson...
Automation Logic (Drips & Triggers)
Lesson 4: Automation Logic (Drips & Triggers)Learning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 6 — Marketing Automation PlatformsWeek: 11–12Category: AILe...
List Segmentation
Lesson 5: List SegmentationLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 6 — Marketing Automation PlatformsWeek: 11–12Category: AILesson DescriptionThis l...
Automated Nurture Reporting
Lesson 6: Automated Nurture ReportingLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 6 — Marketing Automation PlatformsWeek: 11–12Category: AILesson Descrip...
Build a 5-Email Lifecycle Nurture Sequence
AI-Driven Audience & Lookalike Targeting
Lesson 1: AI-Driven Audience & Lookalike TargetingLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 7 — Personalization & AI-Driven TargetingWeek: 13C...
Dynamic Creative Optimization
Lesson 2: Dynamic Creative OptimizationLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 7 — Personalization & AI-Driven TargetingWeek: 13Category: AILess...
Personalization at Scale
Lesson 3: Personalization at ScaleLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 7 — Personalization & AI-Driven TargetingWeek: 13Category: AILesson De...
AI-Assisted Reporting & Anomaly Detection
Lesson 4: AI-Assisted Reporting & Anomaly DetectionLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 7 — Personalization & AI-Driven TargetingWeek: 13...
Predictive Budget Allocation
Lesson 5: Predictive Budget AllocationLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 7 — Personalization & AI-Driven TargetingWeek: 13Category: AILesso...
AI-Generated Performance Report
Full-Funnel Campaign Design
Lesson 1: Full-Funnel Campaign DesignLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 8 — Capstone CampaignsWeek: 14Category: CareerLesson DescriptionThis le...
Cross-Channel Integration
Lesson 2: Cross-Channel IntegrationLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 8 — Capstone CampaignsWeek: 14Category: CareerLesson DescriptionThis less...
Budget Planning
Lesson 3: Budget PlanningLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 8 — Capstone CampaignsWeek: 14Category: CareerLesson DescriptionThis lesson introdu...
Measurement Plan
Lesson 4: Measurement PlanLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 8 — Capstone CampaignsWeek: 14Category: CareerLesson DescriptionThis lesson focuse...
Capstone Campaign Project
Case Study Structure
Lesson 1: Case Study StructureLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 9 — Portfolio CreationWeek: 15Category: CareerLesson DescriptionThis lesson in...
Live Asset Hosting
Lesson 2: Live Asset HostingLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 9 — Portfolio CreationWeek: 15Category: CareerLesson DescriptionThis lesson intr...
Screenshots & Reporting Exhibits
Lesson 3: Screenshots & Reporting ExhibitsLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 9 — Portfolio CreationWeek: 15Category: CareerLesson Descripti...
Build a Professional Digital Marketing Portfolio Website
ATS Formatting
Lesson 1: ATS FormattingLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 10 — Resume BuildingWeek: 16Category: CareerLesson DescriptionThis lesson introduces...
Quantified Bullets
Lesson 2: Quantified BulletsLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 10 — Resume BuildingWeek: 16Category: CareerLesson DescriptionThis lesson focuse...
LinkedIn Optimization
Lesson 3: LinkedIn OptimizationLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 10 — Resume BuildingWeek: 16Category: CareerLesson DescriptionThis lesson int...
Create an ATS-Optimized Digital Marketing Resume
Channel & Paid Media Strategy
Lesson 1: Channel & Paid Media StrategyLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 11 — Interview PreparationWeek: 17Category: CareerLesson Descript...
Analytics Case Questions
Lesson 2: Analytics Case QuestionsLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 11 — Interview PreparationWeek: 17Category: CareerLesson DescriptionThis l...
AI & Automation Awareness
Lesson 3: AI & Automation AwarenessLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 11 — Interview PreparationWeek: 17Category: CareerLesson DescriptionT...
Behavioral / STAR
Lesson 4: Behavioral / STARLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 11 — Interview PreparationWeek: 17Category: CareerLesson DescriptionThis lesson f...
Interview Preparation & Mock Interview Assessment
Target Agency/Brand List
Lesson 1: Target Agency/Brand ListLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 12 — Job Search & OutreachWeek: 18Category: CareerLesson DescriptionTh...
Referrals & Cold Outreach
Lesson 2: Referrals & Cold OutreachLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 12 — Job Search & OutreachWeek: 18Category: CareerLesson Descript...
Application Tracking
Lesson 3: Application TrackingLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 12 — Job Search & OutreachWeek: 18Category: CareerLesson DescriptionThis l...
Offer Negotiation
Lesson 4: Offer NegotiationLearning Format: Self-Paced CurriculumRecommended Learning Time: 12–15 Hours per WeekPhase: 12 — Job Search & OutreachWeek: 18Category: CareerLesson DescriptionThis less...
Job Application Tracker & Weekly Outreach Cadence
Free Counselling — 30 Minutes
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